Musical video videos are forms of expression art. They are playful , vibrant , but most times put out to pass a message. But rarely are they used in purely design capacity as done by Truc vo.
They video / Art Project ” Do what you love Music video – encourages girls to do what they love the way they love, even when they sleep. This music video shows girls expressing themselves in very vibrant, graphic, girly way. All the sets were build with hands in short time for two days stop motion shooting.”
The beautiful art project was created by saigon based design collective Vo nguyen ( With tien vo as creative director and Truc vo as designer of the verious set used ) .
The video uses stop motion – an animation technique that captures a series of individual frames in order to create the illusion of movement. this effect adds a playful DIY aesthetic, using moving props against the actions of the singer, to help illustrate a series of themes within the short clip.
Below are some of the snippets from the project, check out their site for the complete work:
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