creative product design

spirit of the city installation opens in New york

MINI and London-based art practice United Visual Artists unveiled a new site-specific installation in Brooklyn this week, dubbed ‘Spirit of the City’. Set up at …

MINI and London-based art practice United Visual Artists unveiled a new site-specific installation in Brooklyn this week, dubbed ‘Spirit of the City’. Set up at A/D/O, the creative space in Greenpoint, the installation probes the physical and emotional response individuals experience when navigating urban environments according to its creators. They achieved this goal by simply installing mirrors all around for an unorthodox way of displaying the world around you.

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The modular system of revolving mirrored columns showcases a dynamic composition of movement, light, shadow and reflection. The seemingly organic behavior is poetically linked to the dynamic activity of New York City. Spirit of the City was created exclusively for the outdoor courtyard at A/D/O. It will open to the public May 18, 2018 and will be on view through September 2nd. Rising over the visitor, each nine-foot column is intended to challenge personal perception while eliciting a visceral and electrifying reaction similar to the thrill one might experience when exploring a new city

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UVA aims to stir the visitor, moving through this installation, to a highly emotional and visceral reaction while alluding to deeper influences between people and the cities they live in. The polished reflective surface of each column magnifies the movement of neighboring columns and recruits the surrounding environment – the sun, sky, and Greenpoint’s industrial setting – into the experience of the piece.

As day turns to dusk, the piece takes on another personality, illuminated by sodium vapor lamps which reference the unique vibrancy of cities at night. It all looks damn interesting and it would be quite the experience to live in person. If you can’t make it to Brooklyn though, you can check things out in our photo gallery, below.

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