Design

Danish creative Johannes hangs cycles in a retail space to foster inspiration

High performance bicycles from Argon 18 are displayed in a futuristic retail experience that blends elements from the world of technology, engineering, mechanics and community. Here harmony exists between man, nature and machine. It is a space that fosters knowledge, learning and innovation and perhaps even more importantly, invites people to dream. In short, a modern monastery for the science of cycling.

The design concept draws its inspiration from the detailed engineering of a carbon fiber bicycle. It seeks to highlight the dreams and engineering that  the bicycles represent by juxtaposing the world of nature and science and the meeting between man and machine.

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The architectural design follows a tight grid system that is introduced throughout the building and perhaps is most noticeable in the interior design. This choice pays tribute to the precision of the products and ensures a modular and scalable retail solution for a global rollout.

Johannes trope 

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